Kids Universe (KU) is the trade magazine for the Belgian toy market. It is published in 5,300 copies and distributed for free to rbuyers and stores within the 'kids' universe.

In essence, Kids Universe covers everything you might find in a 'children's room'!

Kids Universe is distributed in the Benelux and to a limited extent in France (300 selected selling points).

Kids Universe delivers the latest news along with informative articles, in a light and airy style, all related to the daily activities of the target readership.

The magazine also explores efficient commercial concepts, investigates consumer trends, provides a wealth of marketing advice, and tailors its content to the needs of the target audience.

Kids Universe also publishes a monthly E-newsletter, sent to the personal email addresses of 3,100 decision-makers.