Our print magazines as well as web sites are recognized as a solid source of information, news, opinion, insight, analysis, comment, interviews, articles, product features and much more.

We attend the key toy and licensing events across the world, so we are the excellent partners to maintain the contact with buyers and independent retailers during trade meetings and to increase the visibility of your trade advertising messages.

Present time, the ITMA consists of members from Belgium, China, Germany, Japan, the Netherlands, Norway, Poland, Spain, Sweden, United Kingdom and USA



BHL and BHLportalen is a professional trade magazine, newsletter and website within its sector and industry, and is also the Norwegian representative member in both ITMA and BCMI and is published four times a year in Norwegian language, which is easily read by Danes, Finns and Swedes.

Each issue contains valuable and relevant information about important suppliers to the professional retailers of baby equipment, safety articles, preschool toys, traditional toys for girls and boys, family games, data & video games and hobby articles for all ages.

BHLs intention is to share all matters of baby and child safety issues.

Regular columns includes international, Scandinavian and national trade fair reports, as well as trend studies, security matters, kids fashion, new sales techniques and customer relations. Articles also deals with a.o. retail management, economy and product information. In other words; BHL is the information source you need to keep ahead of trade

developments in the interesting Nordic region.

The trade journal, with its editorial desk in Oslo, is distributed on a regular basis to all Norwegian professional baby-, hobby-and toy suppliers, retailers, chains, affiliates, agents, importers and wholesalers, including some Swedish and Danish toy and baby equipment retailers.

BHL mediaplan 2020


Baby, Hobby & Leketøy
Anne-Grethe Burø
+47 926 20 596

Hans Henrik de Glasenapp

ITMA members

United Kingdom