Netherlands

Speelgoed en Hobby is the only B2B-magazine in the Netherlands, specialized in toys. Our readers are independant toyretailers, retailchains (own stores and franchise), wholesalers, importers and manufacturers.

Circulation: 900 copies, 5 times a year

Digital newsletters: 11 times a year

 

Information about the Dutch (Toy) market

Population: 17 million

Birthrate 2016: 172.520; 2017: 169.836; 2018: 168.500; 2019: 169.700; 2020: 168.700; 2021: 179.800.

Net-Value of the market: 2017: € 661 million; 2018 € 576 million; 2019: € 395 million.

Number of shops: 2017: 936; 2018: 906; 2019: 706; 2020: 692; 2021: 710.

 

Facebook: www.facebook.com/speelgoedenhobby

Twitter: www.twitter.com/speelgoed­­_hobby

Website: www.speelgoedenhobby.nl

Editor: Rob Antonissen, r.antonissen@vakcentrum.nl

 

MEDIA PLAN 2020