The Toy Book is the leading trade magazine serving the toy industry.
Since 1984,
the Toy Book has been the authority on news, trends, new products, and happenings within the toy industry. Our seasoned editorial staff maintains close relationships with retailers, manufacturers, industry analysts, and market research groups to keep our finger on the pulse of what’s hot and what’s next. We cover toys, games, licensing, video games, kids and family entertainment, business trends, retail, and much more.
With the largest reach in the industry,
The Toy Book is a must-read for anyone in the business of toys or kids’ entertainment.
We are in print and online, and our editorial staff is frequently called upon to provide expert commentary on TV and in mainstream media publications. We offer a free subscription to the
Toy Report, our weekly roundup of what’s happening in the industry delivered on Thursday mornings. Additionally, you can subscribe to the
Toy Book Podcasts on
Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.
The Toy Book is published by
Adventure Media and Events LLC, publishers of
the Toy Insider and
the Pop Insider, and promoters of events including the legendary
Sweet Suite (“The Biggest Night of Play”) and
Holiday of Play.
Editorial Calendar 
