Our print magazines as well as web sites are recognized as a solid source of information, news, opinion, insight, analysis, comment, interviews, articles, product features and much more.

We attend the key toy and licensing events across the world, so we are the excellent partners to maintain the contact with buyers and independent retailers during trade meetings and to increase the visibility of your trade advertising messages.

Present time, the ITMA consists of members from Belgium, China, Germany, Japan, the Netherlands, Norway, Poland, Spain, Sweden, United Kingdom and USA

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Sweden

Lek- & Babyrevyn contain all possible information about the toy and baby industry. It is owned by the Swedish Toy Association and is read by almost all operators in the Swedish toy and baby trade. It also has some spread in the other Nordic countries.

In Lek- & Babyrevyn you can read about:

  • Industry and personal news

  • New laws and regulations

  • Fair reports

  • Product news


We do in-depth reportage on:

  • Stores

  • Chains

  • Wholesalers

  • eCommerce

  • Manufacturers


We monitor and report from trade fairs, both in Sweden and in the rest of the world. Thanks to cooperation within ITMA (International Toy Magazine’s Association) and BCMI (Babycare Magazines International) we also publish regular reports from the international market.

MEDIA PLAN 2020

sweden

Lek & Babyrevyn
Lena Hedö
+46 (0)8 508 938 17
lena@leksaksbranschen.se
www.leksaksbranschen.se

ITMA members

China
Belgium
Germany
USA
United Kingdom
Sweden
Spain
Poland
Norway
Netherlands
Japan