Lek- & Babyrevyn contain all possible information about the toy and baby industry. It is owned by the Swedish Toy Association and is read by almost all operators in the Swedish toy and baby trade. It also has some spread in the other Nordic countries.

In Lek- & Babyrevyn you can read about:

• Industry and personal news
• New laws and regulations
• Fair reports
• Product news

We do in-depth reportage on:

• Stores
• Chains
• Wholesalers
• eCommerce
• Manufacturers

We monitor and report from trade fairs, both in Sweden and in the rest of the world. Thanks to cooperation within ITMA (International Toy Magazine’s Association) and BCMI (Babycare Magazines International) we also publish regular reports from the international market.

MEDIA PLAN 2023