Lek & Baby contains all kinds of information about the toy and baby industry. It is owned by the Swedish Toy and Baby Association and is read by almost all operators in the Swedish toy and baby trade. The magazine also has some readership in other Nordic countries.

In Lek- & Baby you can read about:

• Industry and personal news
• New laws and regulations
• Fair reports
• Product news

We do in-depth reportage on:

• Stores
• Chains
• Wholesalers
• eCommerce
• Manufacturers

We monitor and report from trade fairs, both in Sweden and internationally. Thanks to collaborations within ITMA (International Toy Magazine’s Association) and BCMI (Babycare Magazines International), we also regularly publish reports from the international market.

MEDIA PLAN 2025