Appearing nine times per year, the trade magazine „das spielzeug“ has been the mouthpiece of the trade and industry since 1909. Editorial coverage includes reports on specialist stores and company portraits, as well as detailed product introductions presented under different sections, such as licences, wooden toys, construction, games + puzzles, summer + outdoor. Easy-read current industry news, exclusive articles and guest contributions as well as reports on trade fairs, associations and manufacturers round off the editorial offering.

The magazine „Toy Fair Special by das spielzeug“ has been appearing since 2013 - in the run-up to the Nuremberg Spielwarenmesse: NEW in 2019:More pages, bigger magazine size (iPad-format) and in German/English- language.

Our magazine „Toy Fair News by das spielzeug and baby&junior” appears on the first three days of the Spielwarenmesse, featuring up-to-the-minute news and trends from the toy fair.

„das spielzeug“ is a member of the International Toy Magazines Association (ITMA) and the International Licensing Industry Merchandisers’ Association (LIMA), ensuring that it is firmly embedded in the industry – both in Germany and internationally.

The website, www.dasspielzeug.de, complements the print edition with current news items and industry reports as well as product information, competitions and interactive elements. Our online portfolio also includes the «das spielzeug» Newsletter and our social media presence on Facebook, LinkedIn and Instagram.

MEDIA PLAN 2024