and informing
the global
toy industry


Reyne Rice

Global Trend Hunter, USA

Co-President, ITMA
Location: San Diego, California
Mobile +1 631 335 5917
Reyne Rice is Co-President of the International Toy Magazines Association.
She is a world-renowned Global Trend Hunter & CEO /Founder of consultancy ToyTrends, since 2003.
A leading journalist and expert Spielwarenmesse Trend Committee member, she travels the globe with a keen eye for identifying play trends & innovations and serves as an esteemed juror on multiple global award committees.

Reyne Rice is a domestic and international journalist and contributing editor for multiple international publications and has been published in 60+ countries worldwide. She is a leading Keynote Speaker, since 1999, across North America, Europe and Asia. She showcases emerging toy trends and innovations and identifies the industry leaders who are spearheading the annual trends in the toys, games, and kids and family technology arenas.

With 30+ years of toy industry experience, Reyne has developed products/ solutions for the media, consumers, trade associations, retailers, manufacturers, and both licensors, and licensees, within the entertainment industry. She has provided key insights and analysis for small, mid-tier and Fortune 500 companies. She consults with industry leaders, showcases insights on emerging trends and marketing strategies, provides expert witness testimony and global trend expertise.

Reyne has attended and engaged in 500+ trade shows and trade conferences in her lifetime. She has appeared on stages and on TV in Asia, Europe, and North America, as a passionate and informed objective media spokesperson and consultant/ advisor for the toy industry.

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