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Reyne Rice is a Global Trend Hunter. She serves as Co-President of ITMA (International Toy Trade Magazine Association), and is a journalist and contributing editor for multiple international publications, including The Toy Book and Spirit of Play. Reyne is a consultant, broadcast media spokesperson, keynote speaker, industry analyst and judge on multiple global Toy and Kids Technology Award committees. She travels to 24 global trade shows a year, always sleuthing for, and reporting upon the newest and most relevant trends in toys & games, entertainment & licensing, and kids & family technology. Reyne owns her own consultancy, ToyTrends, since 2003, based in New York.
Living with Passion, Reyne Rice
- Global Trend Hunter, CEO/ Founder of ToyTrends
- Co-President of International Toy Trade Magazine Association
- Lead Global Trend Hunter, and Trend Committee Member/ Consultant for Spielwarenmesse, largest and most significant annual global Toy Fair
- 30+ years of industry experience: Toys & Games, Entertainment & Licensing, Kids & Family Tech